Privacy Policy

Last updated: August 2025

1. Introduction

At Lorelys (“we”, “our”, “us”), your privacy and trust are very important to us. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit lorelys.com (the “Website”) or interact with us through email, social media, or other channels.

We are committed to handling your information securely, transparently, and in line with applicable data protection laws, including the General Data Protection Regulation (GDPR) for customers within the European Union.

2. What Data We Collect

Depending on how you interact with us, we may collect the following categories of personal data:

Identity information: name, surname, contact details.
Order details: delivery address, billing address, order number, purchased items, chosen payment method.
Payment information: processed securely by third-party providers (we do not store full card details).
Communication data: messages you send us via email, chat, or social media.
Marketing preferences: newsletter subscription status, product notifications.
Technical data: IP address, device/browser type, and cookies (see our Cookie Policy for details).

3. Why We Process Your Data

We process your personal data for the following purposes:

Order management: to process, deliver, and handle your purchases, returns, or complaints.
Customer service: to answer your questions, provide support, and manage your account.
Legal obligations: to comply with tax, bookkeeping, and consumer protection laws.
Marketing & communication: to send newsletters, promotions, and back-in-stock notifications if you have given your consent.
Website optimization: to analyze usage and improve our Website experience (with your cookie consent).

4. Legal Basis

We only process your personal data when legally permitted:

Contract: to fulfill your order.
Legal obligation: to comply with accounting/tax rules.
Legitimate interest: to provide customer service and improve our Website.
Consent: for newsletters, personalized marketing, and cookies.

5. How Long We Keep Your Data

We only keep your personal data for as long as it is necessary to fulfill the purposes outlined in this policy, such as processing your order, providing customer support, or complying with legal and accounting obligations. Once the data is no longer needed, it will be securely deleted or anonymized.

6. Sharing of Personal Data

We never sell your personal information. However, we may share limited data with:

Payment providers (e.g., Stripe, PayPal) to process transactions.
Logistics & carriers to deliver your order.
Marketing platforms (e.g., Google, Meta, Pinterest, TikTok) when you consent to targeted advertising.
IT and service providers that host and secure our Website.
Authorities where required by law (e.g., tax offices, courts).

All partners are bound by contracts to process your data lawfully and securely.

7. Your Rights (GDPR)

If you are located in the EU/EEA, you have certain rights under data protection law, including the right to access, correct, or delete your personal data, to restrict or object to certain processing, and to withdraw consent at any time. You also have the right to lodge a complaint with your local supervisory authority.

8. Security

We apply technical and organizational measures to protect your personal data from unauthorized access, misuse, alteration, or loss. Sensitive information, such as payment data, is always encrypted during transfer.

9. Children’s Privacy

Our Website is not directed at children under the age of 16. We do not knowingly collect personal data from minors.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect new legal requirements or changes to our services. Any updates will be posted on this page, with the “Last Updated” date adjusted accordingly.